Items where Author is "Charles, Jaydi"

Charles, Jaydi and Duffett, Rodney (2025) The Role of Brand Awareness and Trust on Purchase Intent in Google Shopping Ads and Demographic Factor Influences among Millennials and Generation Z. In: Information Management and Technology: The Proceedings of the 10th International Conference on Business and Management Dynamics (ICBMD), Edition 1. 1 ed. BP International, pp. 174-195. ISBN 978-93-49238-57-2