Items where Author is "Duffett, Rodney"

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Charles, Jaydi and Duffett, Rodney (2025) The Role of Brand Awareness and Trust on Purchase Intent in Google Shopping Ads and Demographic Factor Influences among Millennials and Generation Z. In: Information Management and Technology: The Proceedings of the 10th International Conference on Business and Management Dynamics (ICBMD), Edition 1. 1 ed. BP International, pp. 174-195. ISBN 978-93-49238-57-2

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